About Us: FloWater, recognized by INC. Magazine as one of America’s fastest-growing companies, has been redefining the future of drinking water since its founding over 10-years ago. We do this by transforming ordinary tap water into ultra-purified, great-tasting premium drinking water that consumers love and trust by some of the biggest and best brands.

In 2022, after nearly a decade of terrific growth and several years of working with Bluewater as its strategic investor, FloWater merged with Bluewater, a global leader in drinking water-based out of Stockholm, and is now part of a worldwide movement and platform of water purification solutions that are completely reinventing the water industry.

Mission & Outcomes: 
The Vice President of Hospitality and Retail Sales will drive FloWater’s strategic growth in the hospitality and retail sectors. This individual will lead a high-performing team of National Account Sellers, fostering a results-driven culture to achieve and exceed the company’s annual revenue goals. This role requires a visionary leader with a proven track record in complex, strategic business-to-business (B2B) sales environments.

As the Leader of our National Account sales team, you will lead, manage, and coach the team to use strategic selling skills and a consultative sales approach to hunt and secure meaningful ongoing relationships with retail (grocery, fitness-oriented stores, corporate campuses, etc.), hospitality and tourism companies. You will be responsible for securing GPO and FSP contracts that will serve as the hunting licenses to facilitate the selling of our premium commercial Refill Stations to new customers via our hospitality and retail National Account teams.  Your mission will be to increase the base of FloWater’s customers by focusing on top-named accounts in the retail, hospitality, and tourism industry using an enterprise sales strategy and ensuring the successful onboarding of each new client.

Responsibilities and Role:

• Lead, inspire, and manage a team of National Account Sellers to achieve and surpass revenue targets
• Recruit, train, and mentor top sales talent, cultivating a high-performance, growth-oriented culture
• Provide clear direction, regular feedback, and professional development opportunities for team members
• Develop and execute a comprehensive sales strategy for the hospitality and retail verticals
• Own and deliver on an annual revenue quota, ensuring consistent growth and profitability
• Monitor and analyze sales performance metrics to optimize strategies and outcomes
• Collaborate with finance and operations teams to ensure alignment with company objectives and client needs
• Leverage data and market insights to identify and pursue growth opportunities
• Secure new long-term business relationships within industries through connection with C-level executives and decision-makers in the hospitality and tourism industries
• Assist the National Accounts team with developing proposals and negotiating agreements with National Account prospects
• Track goals and progress to achieve monthly, quarterly, and annual sales budget expectations
• Work with the FloWater Operations team, to ensure an onboarding experience that will deliver brilliant experiences to new customers
• Hold the sales team accountable for using CRM consistently to manage the sales process and key activities associated with strategic account opportunities
• Forecast, track, and report on quantitative and qualitative Key Performance Indicators for the retail and hospitality teams
• Keep well-informed of industry and market trends and best practices
• Regularly travel to meet face-to-face with partner prospects and attend trade shows as necessary

Candidates Competencies: 

• Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred)
• 10+ years of sales experience, including at least 5 years in a leadership role managing teams in B2B sales environments
• Proven success in meeting and exceeding sales quotas in a strategic and complex sales setting
• A proven track record has given you a robust business book with hospitality and tourism C-Suite decision-makers
• Exceptional leadership, communication, and interpersonal skills
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making
• You thrive in a fast-paced company, are resourceful and innovative in your problem-solving and sales approach, work with a sense of urgency, and are a fantastic relationship and rapport builder
• Passion for sustainability and alignment with FloWater’s mission to transform ordinary tap water into the best tasting, most trusted, and healthiest water for anywhere you work, rest or play, all while simultaneously reducing plastic waste

Compensation: This is a full-time, salaried position with competitive compensation. On Target Earnings / OTE of $200K - $250K+ annually (base salary and lucrative commission), as well as a comprehensive benefits package (medical, dental, vision, F.S.A., 401(k)), partially paid parental leave policy, and Paid Time Off. 

Our Commitment: FloWater believes we can perform at our best when we are able to be our authentic selves. We strive to create a culture that celebrates our differences and supports diversity, creating an equitable and inclusive workplace for all. FloWater does not discriminate and provides equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, gender, sexual orientation, gender orientation/expression, age, marital status, pregnancy, veteran status, genetic information, or disability.

Please note this is a fully remote position unless we hire a Colorado candidate where we operate under a hybrid office / remote schedule.